First published on brandeating.com
To celebrate the opening of their second location in Japan on August 17, 2012, Wendy’s will introduce two new burgers to their Japan Premium line of burgers which features fancy ingredients. Calling it the "Ocean Premium" line, the premium ingredients this time are lobster and caviar and Wendy’s is showcasing the fanciness with two burgers and a salad.
The burgers available are the Lobster and Caviar burger and the Surf & Turf burger. Each carries a price tag of 1280 yen or roughly $16.28. A better indicator of relative cost might be the price of a Dave’s Hot ‘N Juicy Cheeseburger which is 400 yen in Japan or about $5.09.
The Lobster and Caviar burger features Canadian lobster and contains whole lobster pieces as well as a lobster salad made with a mustard mayonnaise as well as a sprinkle of caviar. more…